1. Agent workflow data becomes a distinct category
Established: AI developers are building agents that complete multi-step tasks in software.
Forecast: records of how skilled people complete real workflows will be licensed as their own data type, with dedicated formats and pricing.
2. Private evaluation sets gain value
Established: public benchmarks are widely known and can leak into training data.
Forecast: unpublished, outcome-verified test sets from real businesses will be in higher demand, even in small volumes.
3. Physical-world and robotics data grows
Established: robotics and physical AI need sensor, video and operational data that is rarely online.
Forecast: logistics, manufacturing and field-service records will attract more licensing interest.
4. Vertical datasets beat generic volume
Established: reported per-unit prices for large generic archives can be low, such as the 2 to 4 cents per image Freepik reported.
Forecast: smaller, domain-specific collections in law, finance, healthcare operations and engineering will command more attention than bulk generic content.
5. Rights and provenance standards tighten
Established: publishers and platforms increasingly license content rather than leave it open, and EU and UK data protection rules already apply.
Forecast: buyers will expect documented provenance, consent records and clear licence terms as standard, making well-documented sellers easier to work with.
What to do now
Inventory what you hold, document where it came from and resolve rights questions early. Those steps are useful whichever way the market moves.
Common questions
- Are these predictions guaranteed?
- No. They are the AssetGate Editorial Team's views, clearly labelled as forecasts.
Sources & editorial notes
Written by AssetGate Editorial Team as general information, not legal, tax or financial advice. Reported figures belong to the named sources. AssetGate has no commercial relationship with the companies mentioned.
- Reuters: Inside Big Tech's underground race to buy AI training data (Shutterstock, Freepik, Defined.ai, Photobucket) (5 Apr 2024)
- Reuters: Reddit in AI content licensing deal with Google (22 Feb 2024)
- Wall Street Journal: OpenAI, News Corp strike content deal valued at over $250 million (22 May 2024)
- ICO: Introduction to anonymisation (checked 15 Oct 2026)
Read next
- Why AI Companies Are Paying for Data They Can't Find on the Internet
- How Much Is Your Business Data Worth in 2026? Real Deals, Prices and Examples
- Can You License Your Company's Codebase or GitHub History to AI Labs?
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